‘Culture’ seems to be the latest buzzword in the rugby world right now.
You can’t sit down in front of a game, pick up a magazine or pop on a podcast without some mention of the word, but what does it actually mean and just how much of an impact does it have?
The dictionary definition of culture goes a little something like this:
‘The ideas, customs and social behavior of a particular people or society.’
But how do we take this into a rugby context?